DESIGN PROJECT
The classic American designer Raymond Loewy said, “the most beautiful curve is a rising sales graph.” It is applicable to design of commercial interiors in the first place. A conceptual solution, a sophisticated installation or a luxurious peace of furniture does not work beyond the context. The proportion, combination and synergy are important. The atmosphere into which a guest of the establishment plunges and the emotion he or she carriers home. The quality design project turns visitors into regular guests and also enables business owners to increase an average bill and to scale up the project.
CONCEPT CREATION
One must analyse the market, find the niche and propose the format with good prospects in order to determine the vector, the pricing policy and the specialisation of the future establishment. The experience and expertise of YOD Group help see the untold potential of the project, identify the strengths of the location, premises or brand. We create the unique сoncepts that set rather than follow trends.
ARCHITECTURAL CONCEPTION
We find the optimum solution to identify the project idea and to create the necessary infrastructure and zoning with account of special characteristics of the area and the landscape. Our work starts with determining the main direction: we make the inspiration board based on the global practices and local cultural traditions. The architectural concept helps structure the space and think over comfortable navigation for future users. The service is useful to hotels, vacation retreats, gated communities and facilities with several functions combined.
BRAND IDENTITY
We have an independent branding department specialized on visual identity concepts, branding, naming and collateral elements of a project. The process is closely coordinated with the development of interior’s style to achieve a solid strong image of the project as a whole. The branding team creates the name, logo and identity system and takes care of collateral elements such as menus, printed materials, staff uniform, signages, way-finding signs, etc.
CONSULTING
Life is too short to do business by trial and error. You should rely on the expertise of those who have already travelled this path, have the specialised degree, qualifications, years of practical experience and are familiar with each potential pitfall. The launch of two own restaurants and cooperation with the best hotel and restaurant owners of Ukraine have helped us shape the powerful community of the people who are the best in their professional segments.
